Holden Roofing San Antonio Alternative

Holden Roofing in San Antonio is a regional corporation headquartered in Houston with 7 offices and ~90 employees across Texas. Their San Antonio office is a branch — not a locally owned business. We’re a single-owner San Antonio company with 16 years of experience and transparent pricing you can see in 2 minutes.

See My Instant Price
Holden Roofing San Antonio alternative — Roof Direct SA

Roof Direct SA vs Holden Roofing: side-by-side comparison

Based on publicly available information.

Get a price without an appointment
Us
Satellite quote in 2 minutes
Them
Requires scheduling with assigned sales rep
Locally owned in San Antonio
Us
Daniel Cabrera, local owner 16 years
Them
Headquartered in Rosenberg (Houston metro)
Sales model
Us
Zero salespeople
Them
Commission sales reps + door-to-door canvassers
BBB rating
Us
0 complaints
Them
5 complaints (3 yrs) — Not Rated, Not Accredited
Texas AG history
Us
No enforcement actions
Them
Charged with deceiving homeowners (2011)
Company size
Us
1 owner, 1 location
Them
~90 employees, 7 offices across TX
Pricing transparency
Us
See your exact price online
Them
No pricing published anywhere

Holden Roofing reviews, BBB record and complaints

Holden Roofing has been in Texas since 1961 with 7 offices and approximately 90 employees. They are Not BBB Rated despite over 60 years in business. In 2011, the Texas Attorney General charged Holden Roofing with deceiving homeowners through misleading sales contracts — sales reps marketed themselves as “roof repair consultants” offering free inspections, then locked homeowners into contracts with a 20% penalty of total roof replacement cost if they tried to hire someone else. Holden agreed to pay restitution. They employ commission-based sales representatives who canvass neighborhoods.

“Sales reps visited homeowners, marketing themselves as "roof repair consultants" offering free inspections. The contract obligated homeowners to hire Holden or pay a 20% penalty of total roof replacement cost.”
— Texas Attorney General enforcement action, October 2011 (Insurance Journal)

We take a different approach — no sales team, no commissions, no overhead. Just your price, upfront, in 2 minutes.

Why Holden Roofing charges more

Completed roof replacement by Roof Direct SA in San Antonio

Same Owens Corning shingles. 40-50% less.

No corporate overhead

Holden operates 7 offices with ~90 employees and ~$15M in annual revenue. That corporate structure — office leases, management layers, sales payroll — gets passed to homeowners. We’re one owner, one location.

Actually local

Holden is headquartered in Rosenberg (Houston metro). Their San Antonio office has been a branch since 1997. We’re based in San Antonio, owned by Daniel Cabrera, 16 years local.

No commission sales reps

Holden pays commission-based "Roofing Consultants" who canvass door-to-door. Employees report waiting 3–4 months to get paid commissions. We have zero salespeople — you see your price online.

Transparent pricing

Holden publishes no pricing anywhere. You can’t compare them without going through their sales funnel. We show your exact price in 2 minutes, openly.

Holden Roofing's quoting process vs. instant pricing

Getting a roofing quote shouldn’t feel like buying a timeshare.

Holden Roofing
  1. 1
    A canvasser knocks on your door, or you call their SA branch
  2. 2
    Get assigned to a specific sales rep
  3. 3
    Schedule an inspection at a time that works for the rep
  4. 4
    Sales rep visits and conducts assessment
  5. 5
    Wait for the written estimate
  6. 6
    Follow-up calls from the commission sales team
6 steps • days of waiting
Roof Direct
  1. 1
    Type your address — satellite measures your roof instantly
  2. 2
    Choose Good, Better, or Best — see your exact price
  3. 3
    Submit — we call to schedule your install
3 steps • Done in 2 minutes

Frequently asked questions about Holden Roofing

Straight answers. No sales pitch.

Because a second number on a $10,000+ purchase takes 2 minutes. No appointment. No home visit. No sales pitch. Just your price for the same shingle options.

If your Holden Roofing quote is competitive, ours will confirm that. If there’s a significant gap, you’ll want to know about it before you sign.
Most San Antonio roofing companies invest heavily in advertising, commission-based sales teams, and corporate overhead. Those costs get passed directly to the homeowner on every project.

We don’t have any of those expenses. Our pricing reflects the actual cost of materials, experienced labor, and a fair margin. That’s it.
Yes. Your warranty comes from the shingle manufacturer—Owens Corning, GAF, the same brands everyone uses. Same coverage, same protection, whether you pay us or anyone else.

We offer everything from 25-year to lifetime warranties depending on the shingle line you choose. The warranty protects your roof the same way regardless of what you paid for installation.
Yes. We are a San Antonio licensed roofer — Home Improvement Contractor License #HIC-26-00245, issued by the City of San Antonio Department of Development Services. We carry full general liability insurance and workers’ compensation coverage.

Important note: Texas does not require a state roofing license — the TDLR does not regulate roofing contractors. Any company implying they have a “state license” is misleading you.

We’ve been serving San Antonio for 16 years.
No catch. We’ve been doing this for 16 years.

The catch with other companies is that you’re paying for things that have nothing to do with your roof: sales commissions, advertising campaigns, corporate overhead, and layers of management.

We eliminated all of that. The savings go directly to you.
Because we spend zero on TV commercials, radio spots, billboards, and branded truck wraps. That’s the entire model.

Every dollar we don’t spend on advertising is a dollar you don’t pay on your roof. Our customers find us through referrals, online comparisons, and neighbors who saved thousands.

See what your roof would cost

Same shingles. Same warranties. Get your exact price in under 2 minutes—no appointment, no salesperson.

Get My Instant Quote

Compare other San Antonio roofers

Rhino Roofers San Antonio Alternative Beldon Roofing San Antonio Alternative Bison Roofing San Antonio Alternative Roland’s Roofing San Antonio Alternative Cloud Roofing San Antonio Alternative Presidio Roofing San Antonio Alternative Bondoc Roofing San Antonio Alternative Roofer Chicks San Antonio Alternative Integrity Roofing & Siding San Antonio Alternative

Sources

  1. Holden Roofing assigns individual sales reps to customers. Their website has scheduling pages for specific reps (e.g., "Schedule with Maynard Lanham for a Free Roof Inspection"). (holdenroofing.com, accessed March 2026)
  2. Holden Roofing, Inc. is headquartered at 2128 1st St, Rosenberg, TX 77471 (Houston metro). They have 7 locations across Texas: Rosenberg (HQ), Houston/Spring, Dallas, Austin, San Antonio, San Marcos, Temple. ~88–91 employees, ~$15.3M annual revenue. (BBB profile, LinkedIn, Growjo, accessed March 2026)
  3. Glassdoor employee reviews mention slow-walked commissions: "3-4 months to get paid a commission is common" and "they keep your remaining commissions with erroneous excuses." Indeed reviews describe door-to-door canvassing as regular practice. (glassdoor.com, indeed.com, accessed March 2026)
  4. BBB profile for Holden Roofing (BBB ID: 0915-70403). Rating: Not Rated. Not BBB Accredited. Five complaints in last 3 years including: email fraud/wire transfer loss ($6,517), material substitution (plastic vents instead of contracted metal), and warranty disputes. Holden sued the BBB in 2012 over an F grade. (bbb.org, Fort Bend Herald, accessed March 2026)
  5. In October 2011, Texas Attorney General Greg Abbott charged Holden Roofing with deceiving homeowners. Sales reps offered "free inspections" that were actually binding contracts with a 20% penalty clause. Holden agreed to reimburse affected homeowners and pay $25,000 in civil penalties + $10,000 in attorney’s fees. (Insurance Journal, Oct 2011; SE Texas Record)