Bison Roofing San Antonio Pricing & Reviews
Bison Roofing pricing, reviews & BBB record for San Antonio homeowners. Their website lists $4–$7 per sq ft for architectural shingles — that’s $10,000–$17,500 on a typical roof. Our roof replacements cost $8,500–$11,000, no appointment needed.
Typical savings: ~$4,000 on the same roof.
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Roof Direct SA vs Bison Roofing: side-by-side comparison
Based on publicly available information.
| Roof Direct SA | Bison Roofing | |
|---|---|---|
| Get a price without an appointment | See your price online in 2 minutes | Requires in-person inspection1 |
| Years in San Antonio | Since 2009 | Since 20042 |
| BBB complaints | 0 complaints | 3 complaints — all unresolved4 |
| Sales model | Zero salespeople | Commission outside sales reps3 |
| Local news | No complaints | KENS 5 investigation (refund dispute)5 |
| Pricing transparency | See your exact price online | “AI Quote” tool is lead capture, real price requires inspection1 |
Bison Roofing reviews, BBB record and complaints
Bison Roofing has been in San Antonio since 2004 with 4.9 stars on Google from approximately 300 reviews. They have 3 BBB complaints in the last 3 years — all unresolved. One complaint involved a manufacturer investigation that confirmed improper shingle installation; that customer escalated to the Texas Attorney General. Another described a $56,000 project with over a dozen leaks and approximately 20 unanswered phone calls. In 2025, KENS 5 investigated after a customer needed media intervention to get a refund on a canceled contract. On Yelp (8 reviews), complaints include no-show technicians and a CEO who “demanded respect” during a customer service dispute.
We take a different approach — no sales team, no commissions, no corporate overhead. Just your price, upfront, in 2 minutes.
Bison Roofing pricing
What you're actually paying for — and what we eliminated.
Where Your Money Goes
Based on a typical 2,500 sq ft San Antonio roof
Materials and labor are identical. The difference is everything else.
Typical savings: ~$4,000
Multi-market overhead
Bison operates across San Antonio, Austin, Houston, the Rio Grande Valley, and Colorado. Multiple offices, managers, and coordinators across 4+ markets. We’re one owner, one location.
Commission sales team
3 outside sales reps, an account manager, and inside sales closers working on commission. Below-market base pay ($48K vs $79K SA average) suggests heavy commission reliance. We have zero salespeople.
“AI Quote” isn’t instant pricing
Their website promotes an “Instant AI Generated Quote” tool, but it’s a lead capture form that funnels you to a sales call. We show your actual price — no form, no callback.
Same shingle brands, different price
Same shingle brands, same manufacturer warranties. The difference in price is everything else — sales teams, multiple offices, and overhead that has nothing to do with your roof.
With Roof Direct SA, your price is based on your roof size — not your zip code, not a sales commission, not whether you have an insurance claim. See your exact price in 2 minutes.
Bison Roofing's quoting process vs. instant pricing
Getting a roofing quote shouldn’t feel like buying a timeshare.
- 1Request a free inspection online or call their office
- 2A sales rep or project manager visits your property
- 3Review the quote and material options
- 4Decide whether to move forward
- 5Schedule installation
- 1Type your address — satellite measures your roof instantly
- 2Choose Good, Better, or Best — see your exact price
- 3Submit — we call to schedule your install
Frequently asked questions
Straight answers. No sales pitch.
We show your exact roof replacement price online in 2 minutes. No appointment needed, no sales call.
Roof Direct SA is owned and operated by Daniel Cabrera, 1 owner, 1 location, in San Antonio since 2009.
Serving the San Antonio metro
Same direct pricing in every city we serve. See our roof replacement pages for the cities closest to you:
Roof Replacement San Antonio TX
Bexar County
Roof Replacement Boerne TX
Kendall County
Roof Replacement Bulverde TX
Comal County
Roof Replacement Cibolo TX
Guadalupe County
Roof Replacement Helotes TX
Bexar County
Roof Replacement New Braunfels TX
Comal County
Roof Replacement Schertz TX
Guadalupe County
Roof Replacement Canyon Lake TX
Comal County
Get your exact roof price
Same shingles. Same warranties. Get your exact price in under 2 minutes—no appointment, no salesperson.
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Compare other San Antonio roofers
Sources
- Bison Roofing promotes an “Instant AI Generated Quote” tool on their website, but it functions as a lead capture form that funnels to a sales call. An exact price requires an in-person inspection. Their blog publishes general ranges: $4–$7/sq ft for architectural shingles. (bisonroofing.net, accessed March 2026)
- Bison Roofing and Construction Co. was founded in 2004 by Genaro Montelongo. They operate across San Antonio, Austin, Houston, Rio Grande Valley, and Colorado. ~15–20 employees including 3 outside sales reps, an account manager, and inside sales closers. (BBB profile, bisonroofing.net, accessed March 2026) [source]
- Indeed salary data for Bison Roofing: Outside Sales Rep average ~$48,513/yr (vs $78,858 SA market average). Below-market base suggests heavy commission reliance. (indeed.com, accessed March 2026)
- BBB profile for Bison Roofing: A+ rating, Accredited since 2008. 3 complaints in the last 3 years, all unresolved. Complaint #1: manufacturer investigation confirmed improper shingle installation; customer escalated to Texas Attorney General. Complaint #2: $56,000 project with 12+ leaks, ~20 unanswered phone calls. Complaint #3: owner allegedly cursed and threatened customer over billing dispute. (bbb.org, accessed March 2026) [source]
- KENS 5 investigation (2025): Customer canceled contract within 3-day cancellation period and fought two months for a refund of $9,000+ deposit. Bison initially agreed to cancel, then reversed course claiming “emergency tarping” constituted started work. Refund processed only after media intervention. [source]
- Bison Roofing Yelp page: 8 reviews, mixed. Complaints include no-show technicians twice, a CEO who “demanded respect” during a customer service dispute, and a roof left untarped for 2 days. (yelp.com, accessed March 2026) [source]
- Google reviews for Bison Roofing San Antonio: 4.9 stars from approximately 300 reviews. (Google, accessed March 2026)
*Pricing based on publicly available data from each company’s website as of March 2026. Actual pricing varies by roof size, materials, and condition. Contact each company directly for exact quotes.